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WHAT IS ED LAMPERT DOING?

It wasn’t that long ago that Eddie Lampert, Chairman of ESL Investments and Sears Holdings, was paraded out as the “next Warren Buffett“. He had gambled big on KMart when it was insolvent and won big. KMart made a big resurgence. Big enough to be able to buyout one of the most American of American brand names – Sears.  It was a huge deal at the time.  But it was a curious deal as well.

Sears has been on the decline since the advent of Target and Wal-Mart. They just don’t attract the same loyal customer base and their niche is much more defined – Sears with hardware and appliances and KMart with garbage (seriously, does anyone know what KMart actually sells?).  At the time, it looked like Lampert was actually jockeying to become the next Buffett.

The one benefit of a retailer is that they spit off an incredible amount of cash. And if you’re savvy with cash, as Lampert is, you can really generate some incredible future cash flows. But Lampert has been pouring that money back into the stores rather than investing the cash inwhat he’s good at. The few investments he has made have been in swaps and various ventures into beaten down shares of banks and home related stocks – which obviously got murdered last year. Lampert’s latest 13F filing is a virtual who’s who of the financial crisis:

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Lampert is attempting the impossible.  He is geniunely trying to turn Sears and KMart into legitimate competitors to Wal-Mart and Target and more importantly he has taken a sharp detour from his personal niche.  I just don’t think it’s possible for Sears and KMart to compete.  Personally, I think the brands are horribly tarnished beyond repair.  I don’t go into a KMart or Sears because, well, they’re called KMart and Sears.  He could probably rename the stores “Bulls Eye” and start using a blue “Bulls Eye” sign, throw up a slogan that says “low low prices” and consumers would never know they were in a Sears or KMart and I’ll bet my life their sales would improve.  But what’s more interesting is why this great investment manager got away from his niche.  Why did a great money manager convince himself that he could beat the Targets and Wal-Marts at a game they have perfected?  Why doesn’t he just generate huge cash flows off of these businesses and use that to grow the business through acquisitions as Buffett did with Berkshire?  Hubris?  Boredom?  I don’t know, but it’s looking like a costly venture.  At least his AutoZone stock is ripping….

4 comments
  1. Avatar
    natasha

    TPC,

    thank you very much for your great work and for the time you generously spend for us readers.

    natasha

  2. Avatar
    Al

    TPC, just found your site and I’m very impressed with your insight and clarity of expression. Thanks for your work!

    wrt Lampert, it’s an old story of someone very successful in one business thinking he can achieve the same success in another business. I did it to myself; that’s how I know the paradigm. I had a wonderful (but kind of brain-dead) trash-into-gold computer business that made scads of money and I got very complacent and went into a retail business that killed me. (after swearing I NEVER wanted employees nor a retail location)

    I’m thinking of Sam Zell, whose sale of his EO properties called the top of the real estate market literally to the hour…going into newspapers and getting his clock thoroughly cleaned.

    Thanks again for your insights!

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