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UNPRECEDENTED PLUNGE IN CONSUMER CREDIT CONTINUES

Consumer credit fell 13% year over year in a sure sign that the deleveraging cycle is alive and well.  Consumers are paring back on credit in an unprecedented fashion.

Credit

Those who are curious as to why this recession is different from past recessions need look no further than the following chart.  You’ll notice that consumer credit is falling at a rate that has never been seen before. In fact, consumer credit declined marginally during the 1991 recession and actually climbed throughout the 2001 recession.   Why is this important?  Consumers are still deleveraging and that means a robust and sustainable recovery is unlikely to occur.

CONSCRED

The biggest risk in such an environment is not whether the consumer recovers – the consumer needs to deleverage and clean up their balance sheet – but whether the government continues to pummel the currency and rack up massive debts as they try to dig our way out of the debt hole.  These are the same mistakes Japan made in the 90’s.  Let’s hope we wise up and stop the printing presses before they cause an even larger boom/bust cycle….

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