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Marketing genius Seth Godin says the world is changing faster than ever and people aren’t adapting fast enough. He says as the industrial age transforms into the technological age your entire mentality has to change. You have to adapt to your surroundings if you want to win the race to the top.

Today’s world is no longer about waiting for some big corporation to choose you to become important. It’s no longer about thinking that the only thing you have to offer the world is a specific expertise based on a degree that likely didn’t help you understand the modern world. It’s no longer about waiting on everyone else to decide that you matter. It’s all about empowering yourself and finding ways to make the rest of society see the value in you.

So ask yourself – are you still working and thinking in the defunct model? This model that says we have to work for someone else? This model that says you can’t break from conventional wisdom and succeed? Success is there for those who want it and they’re the ones winning the race to the top in the “forever recession”.

See the full interview here (thanks to Josh Brown):

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