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CHART OF THE DAY: PUTTING RETAIL SALES IN PERSPECTIVE

Investors are focused on retail sales today and the potential for a disappointment in total holiday spending, but a closer look at the longer-term trend in retail sales shows that the consumer isn’t actually rebounding at all.  In fact, retail sales have increased less than 5% over the course of the 50%+ rally in stocks.   Is this is a sign that retail sales are permanently moderating as consumers deleverage and become more prudent or is this simply a blip on the radar before spending zooms back to all-time highs?  Equity investors are certainly betting on the latter.

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